Over the years, I’ve learned a few tricks to have colleagues and friends get back to me through email when I really need them to. Most individuals get a ton of email every day, so to stand out from the crowd you need to think marketing. Here are 3 quick tips you can apply to your subject lines:
- Write their name: People are primed to recognize their name when they skim over it in a bunch of junk, so start out the subject of the email with their first name. Using their nickname earns you higher points.
- Summarize the email’s topic: Don’t just type a generic summary (“CV Attached”). If your objective is to get an answer, then ask a question (“Think this attached CV is a good candidate?”).
- Write down a deadline: This creates a sense of urgency, and people hate to miss deadlines (even if they’re fake 😉 ).
Here are a couple of good/bad subject line examples:
Bad Example: Financial Update PowerPoint Deck
Good Example: Dave – need your input on this financial deck by tomorrow @ 6:00pm
Bad Example: Lunch
Good Example: Jen – you available this Thu for lunch? Let me know by COB